QR Codes and targeted outdoor media increase

customer interaction for BTMK Injury

 

Introduction

 

As specialist personal injury and medical negligence solicitors, BTMK have been helping injured people for over 20 years, dealing with all types of personal injury claims from several thousand pounds to over £5 million.

 

Based in Essex, BTMK Injury’s acclaimed personal injury team is one of the UK’s finest. Listed in the prestigious Legal500 and Chambers Guides to the UK’s top legal practices.

 

BTMK are well established in the industry and have received corporate accreditation with the Association of Personal Injury Lawyers (APIL), meaning adherence to APIL’s stringent rules and regulations. In addition, they are an accredited member of the Headway (The Brain Injury Association) panel and two of the team are members of The Law Society Personal Injury Panel.

 

The highly regarded team members at BTMK Injury are proud of their Southend origins and have built a prestigious reputation within the local business community. Regularly engaging with regional discussion groups and forums and working closely with local authorities, consulting on topical legal issues and demonstrating profound dedication to their corporate and social responsibility.

 

Challenge – Drive increased engagement through a multi-channel approach to marketing

 

Stuart Bacon, Case Handler at BTMK states ‘we’re proud of the BTMK brand and our relationship with our customers, however we became very aware of opportunities which would allow us to become much more interactive with existing clients and our target markets. We could no longer rely on traditional methods of communicating our brand and our services. We approached Chez Vision Marketing with three key tasks:

 

• To drive more traffic to our website

• Enhance customer experience

• To stay ahead of our competitors

 

We were very keen to harness the power of digital communication and demonstrate that we are not only a well-established and trusted firm of injury lawyers, we’re also a progressive and dynamic organisation.’

 

Solution

 

‘Following a highly productive meeting with Stuart, I had a very clear understanding of the brief and the challenges that BTMK had been facing. The solution was to develop a customised campaign centered on QR coding, which would form an integral part of BTMK’s strategy.

 

Together we launched a series of initiatives involving integrating QR Coding into a range of marketing material including sales literature, exhibition stands, booklets, brochures and local press releases. These QR Codes directed the user straight to BTMK’s website,’ Explains Jeremy Singer, Sales & Marketing Director at Chez Vision Marketing Ltd.

 

Jeremy continues ‘We took the campaign process one stage further by incorporating the QR codes into outdoor floor advertising within specifically targeted local car parks in order to attract added attention and drive additional traffic back to BTMK.’

 

Results

 

• Enhanced brand awareness

• A specific focus on the local community

• Becoming perceived as a forward-thinking organisation

• Effectively communicating specific targeted messages

• Heightening credibility within a challenging market

 

Summary and next steps

 

Stuart has been delighted with the progress so far ‘these advances have helped us to become much more focused on marketing and business development. With guidance from the team at Chez Vision we must now concentrate our efforts on creating inspiring content to maintain our brand awareness.

 

Success will be an ongoing challenge. It’s about continuing a process of growing, developing and embracing technological developments. It’s been tremendously rewarding so far!’