Awareness raised for leading casino group
Introduction
The Rendezvous Casino forms an integral part of Southend’s nighttime economy as well as appealing to those looking for a daytime destination with a mix of first-class gaming facilities, top-quality dining and stylish surroundings.
The Casino is prominently situated within the old Kursaal amusement park complex, which dates back to 1894; ‘Kursaal’ meaning a ‘cure hall’ or spa, seemingly developed into a place of ‘healthy amusement’ and now a Grade II listed building.
The Casino itself has been established for over 12 years and has developed into a renowned venue, offering live entertainment performances, a wide range of gaming options, a vibrant bar and a choice of two stylish restaurants. Rendezvous Casino combines warm, friendly informality with the highest of standards, appealing to all ages.
Challenge - To increase the volume of customers visiting
"We needed to establish a fresh, new approach towards raising our profile locally and increasing the number of customers visiting our venue’’ says Marketing Manager at Rendezvous Casino Southend, Junior Garrod. ‘’We were seeking a cost-effective but impactful campaign, something original which would generate rapid results’’
Solution - Advertisements in targeted locations
"Although we currently use a variety of marketing methods it has been fantastic exploring an innovative solution like outdoor media at such low costs. The pioneering floor advertising service reaches our local target audience on a new and unique level, a soft approach to advertising, impossible to miss’’
Junior says, “We have worked with Chez Vision Marketing’s Director Jeremy Singer previously, and have always been impressed with his high level of personal communication, professionalism and capability. Jeremy has an inspiring approach towards marketing and an ability to really understand the brief as well as the nature of our industry, always keeping the end goal in mind. Following a comprehensive meeting with the team regarding all the available locations and competitive pricing that acknowledged our tight margins, we had no doubt that they would be an ideal partner.”
Campaigns were agreed and the adverts installed to promote:
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Elements Restaurant
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Fahrenheit Bistro
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Friday Live Entertainment
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Cocktail Masterclass
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Ladies Lunch
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Live Sports
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Games Tutorials
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Comedy Nights
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Poker Nights
The adverts were also published via Chez Vision Marketing’s social media platform.
Results
Increase in telephone contact regarding events and increased volumes
Over the first 2 months advertisements were strategically placed within the chosen car park locations, which were used by thousands of visitors, engaging with Rendezvous Casino’s floor advertisements, raising the profile across Southend. The target market is wide ranging so this particular method of contemporary advertising is ideal. There was a considerable volume of enquiries received from the adverts, which were tracked by a designated telephone number in-house.
Summary - ‘Expectations exceeded‘
Marketing Manager at Rendezvous Casino Southend, Junior Garrod says, “The entire process has been highly impressive from beginning to end. The adverts have continued to have a powerful impact on our existing and prospective customers. Chez Vision Marketing have proven to be a highly professional and responsive agency, fulfilling the brief and maintaining consistent communication throughout. We are really enthusiastic about exploring additional floor marketing projects in the future and have already begun using Chez Vision’s corporate entertainment services with a very promising success rate!"
